My group officially finished our campaign this afternoon. We did our presentation to our clients and handed over out books. I would have to say that I am actually pretty surprised how well the presentation went. One of our clients was very surprised about some of our results, but seemed to at least respect us for the decisions we made regarding the campaign. This has truly been a frustrating experience, but I feel pretty happy with what we turned in. I think we probably deserve a low A or very high B on the presentation, but we'll probably end up with a mid to low B on the campaign book. There was just too much stuff that we had to throw together at the last minute. We weren't super organized and our roles in the group weren't very specific. That caused some issues because we all had random jobs all of the time instead of having a few set things that we had to do before the book should have been turned in.
Some things I would have liked to have done over:
1) Have a midpoint meeting with the clients just to run by what ideas we had thought up. We had to change some things at the last moment because we did not do enough research with the clients to find out if they had attempted these things before.
2) Better distribution of roles. Some people found out the information about a certain event, but then someone else would do the news release about it. That doesn't make much sense to me.
3) Wayyyyyyyyyyyyyyyy more organization.
4) Wayyyyyyyyyyyyyyyy more communication between the group.
This is a great thing to have learned though, and this kind of information will be very important to me when I get out into the job world. So to Dr. Russell, thanks for this opportunity. And to my group members, I had a great time getting to know y'all and I'm proud of how we came together at the end. It has been a pleasure. Until next time...